Create a New Alert: Circle

Draw a circle by clicking at the point where you would like the center, then drag to increase the size.

Create a New Alert: Polygon

Create a polygon by clicking each point, then close it by clicking again on the first point.

Create a New Alert: ZIP Code

Create a ZIP code alert by entering the ZIP code or city in the box below:

 

Location is the next dimension in content.


The Value of Location

You can give your users a hyperlocal experience without devoting hyperlocal resources to your entire coverage area. By adding location information to each story, in conjunction with tools that leverage this data, you can help your users quickly find the information that's important to them without expensive changes to other parts of your existing workflow.

More and more web publishers are including small maps alongside their content, which is great for users, but it's only the first step in making a web content ecosystem where location aids in content discovery and engagement — users want a rich experience that allows them to use location as a tool to discover new content.

Recency vs. Proximity

Your site's front page might be filled with your latest stories, but that's not always what your users want. Adding location data to archived content allows users another way to browse your site, generating traffic from your archives and giving you a fast way to engage more users — all without having to produce any additional content.

Location as a Discovery Tool

From local blogs to national networks, everyone wants a larger, more engaged audience. Adding location helps new users find your content and helps existing users find the content that matters to them most.

Why locate with Wherefire?

Simplicity

Embedding a map alongside your content is a good first step towards providing your users some geographical context, and a few options exist for out-of-the-box methods to add a map to the content template on your site. But this often involves many steps and assumes you have advanced control over your web site — choosing a mapping platform, adding the platform's Javascript code, then creating the map object and placing the marker — just to show one map, with limited interactivity.

With Wherefire, all you need is an RSS feed and an email address where we can prompt you to add location markers as your content is published. Then add a single line of code to your site's template, setting the size and location, and you'll get maps on every story with location data.

Complexity

While the process of adding location data to your content is simple with Wherefire, the end result is anything but. Maps can be full-screen enabled to show multiple markers, drawing users to other content on your site. With some plans, you can allow users to sign up to receive alerts when new content is added in a particular area.

Mobile Maps

Coming soon.

Discovery

If you choose to submit your content to the Wherefire Map, which allows users to see stories from multiple sites in a single place, then you'll also benefit from the content discovery possibilities that come from users browsing the news in their area. Clicking a marker loads your site on top of the map, complete with all of the ads and features available if the user had visited your site directly.



 

How it Works

In order to start adding maps to your content, all you need to provide is an RSS feed and an email address where we can remind you to add locations as your content is published. If all you want is the ability to be discovered on the Wherefire map, then you're all set! If you want to include maps on your content pages, you'll just need to add a line of Javascript to your template, indicating the size of the map.

Then, as your content is published, you'll receive reminders to add the locations in Wherefire. Just click the link in the email, enter an address or drag-and-drop the map pin to its proper location, and save. Add more markers if multiple locations are referenced.

That's it! If a story has one or more locations associated with it, a map will be shown in the area you chose, at the dimensions you selected. If there's no location and you're logged into Wherefire as an administrator for your account, you'll see a prompt to add a marker -- otherwise, the page just ignores the space that would otherwise be taken up by the map.

Already have locations in your RSS feed, using GeoRSS or a similar standard? Even better. We can work with your feed's structure to make sure that your markers are correctly located automatically.